GMA TV Network teams up with Kasafi anew for Ati-Atihan fest

BY BOY RYAN B. ZABAL

The 2015 Kalibo Santo Nino Ati-Atihan festival is definitely going to be bigger and better.

Last Thursday, GMA TV Iloilo 6 manager Jonathan Cabillon met the volunteers of Kalibo Sto. Nino Ati-Atihan Foundation, Inc. (Kasafi) in Kalibo, Aklan to discuss the Kapuso Network partnership and to be even more actively involved in Kalibo Ati-Atihan religious festival next year. 

Cabillon said GMA TV Regional Network and  Kasafi solid and growing partnership was built over the years. 

He stressed “it was a breakthrough for Kalibo festival last January, it was the first time with live TV coverage of the Sunday mass. It was noticed by the competitors, and they felt the impact of the GMA exposure of the Kalibo Ati-Atihan festival.”

Kasafi chairman Albert Menez said GMA television network strategic media partnership for the past four years gave the Kalibo Sto. Nino Ati-Atihan festival media mileage over the regional TV stations in the country and around the world. 

 

The strong presence of GMA TV across the regions also solidified its position in reaching out to Filipino communities abroad by featuring the Kalibo Ati-Atihan festival events.

By January next year, a line-up of activities has been planned by Kasafi including the Kapuso Ati-Atihan Night with GMA stars, Ati-Atihan fitness run, Mrs. Kalibo Sto. Nino Ati-Atihan International, car show, Liga ng mga Barangay panaad, Ati-Atihan photo contest, Mutya it Kalibo Ati-Atihan pageant, Aklan products showcase, Hala Bira nights in Magsaysay Park, Ati-Atihan tribes street dancing contest, Aklan festivals showcase and Higante Parade, Kaean-an sa Plaza, Ati-Atihan street bazaar, visual arts exhibit, students and teachers street dancing.  

Other religious activities are Paeapak, nine-day devotional novena for Santo Nino de Kalibo, religious procession and dance, pilgrims’ mass and dawn penitential procession. 

Cabillon said “next year, GMA Network will bring bigger Kapuso stars and talents for grander festivities of Kalibo Ati-Atihan. GMA Kapuso always takes pride of the extra efforts to bring the best for their clients and partners.”

More than 15 of the biggest and brightest stars in Philippine entertainment joined thousands of visitors and devotees for the weeklong Ati-Atihan festival last January.